Dr. BJ Fogg is a behaviour scientist at Stanford, where he directs research and innovation at the Behavior Design Lab. He also teaches his models and methods in graduate seminars. On the industry side, BJ trains innovators to use his work so they can create solutions that influence behaviour. The focus areas include health, sustainability, financial wellbeing, learning, productivity, and engagement. His early work on Persuasive Technology has informed the design of products that millions love and use every day (including Instagram, which one of his students co-founded). BJ created a new method of habit formation called Tiny Habits®. Using his online platform and email, he has personally coached over 40,000 people in creating habits. Fortune Magazine named BJ a “New Guru You Should Know” for his insights about mobile and social networks.
- Why traditionally is behaviour hard to change?
- What are the 3 components of behaviour?
- What is the tiny habits approach to behaviour change?
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